W London

Make an entrance at W London. Here, famous film premiers, blockbuster movies and the cast of Hollywood’s “who’s who” take centre stage mere steps from Regent Street and Oxford Circus to the north, Trafalgar Square to the south, Covent Garden to the east and Piccadilly Circus and the West End to the west. Frequented by in-the-know influencers and celebrities who share a passion for music, fashion and film, the square boasts iconic cinemas such as the Empire and Odeon—and an unrivalled reputation for "Lights! Camera! Action!"

From the hotel, follow London’s cobblestone streets around the capital and discover the city's iconic red telephone booths, literary landmarks and a colourful spectrum of gastronomic, fashion, nightlife, music, art and design locales. From Savile Row tailors to Covent Garden boutiques, Shakespeare's Globe Theatre to the West End, London seamlessly combines classic and contemporary.

Beyond the cinematic scene, shop unique boutiques, antique markets and the iconic floors of Selfridges, Liberty of London and Dover Street Market. Or experience London’s over 2,000-year-old history at Buckingham Palace, the Tower of London, London Bridge, the Houses of Parliament, Westminster Abbey, Big Ben and the Thames. Sports lovers stop by a Premier League football stadium or Wimbledon. Take it all in at once with a ride on the London Eye, relaxing afterwards at the most storied pubs in the world on the Dirk Whittington Ale Trail, where old-time landlords still pull pints from non-mechanised taps.

As darkness fall, survey the star-studded premieres on Shaftesbury Avenue in Theatreland. And light up the night in Soho’s hotspots, just minutes away. An after-hours bite—or early morning dim sum—in Chinatown ensures 24/7 energy.