W Austin

When you're here, you can feel it: there's no other city like Austin. Want to make the most of your visit? Our W Insider, Frank, is here to help. From fashion to music to late-night drinks, no request or desire is too big or too small. From perennial Austin haunts to up-and-coming hotspots, Frank has his finger on the pulse of our city. Read on for a sample itinerary of Frank's perfect Austin day.

Shopping at Austin favorite for one-of-a-kind fashion finds

Whether looking for a pair of sunglasses for one of Austin’s many festivals or something else, By George boutique has you covered. It’s a staple here in Austin’s fashion scene where you can find unique items made here in town and ever hard to come by one-offs, from the world’s most sought after designers.

One of Austin's most dynamic music venues

Austin may be the capital of Texas, but it’s also the live music capital of the world. W Austin is connected to ACL Live Moody Theatre, home of the acclaimed Austin City Limits series, the longest running music television show in American history. ACL Live also boasts an impressive collection of Scott Newton concert photography.

The studio behind Austin's most iconic signs

Colorful and distinctive neon signs are a hallmark of Austin's vibrant and unique style. Evan Voyles, an industry expert in all things neon, crafts vintage-style designs with a modern twist at his studio and gallery, Neon Jungle. His work shines bright even amongst the eclectic group of people and businesses in funky South Austin.

An East Austin haven for artists and creatives

East Austin is THE place for up-and-coming central Texas artists, and the Canopy creative community is one of its standouts. A visit to Canopy emphasizes the connectedness between art, culture, and the public. Visit a working artist's studio, browse public galleries and shops, or grab a hand-crafted coffee.

A music-lover's paradise, rocking Austin since 1982.

An Austin music scene staple, Waterloo's friendly and oh-so-knowledgeable staff can't wait to introduce you to your new favorite album. Drop by to browse the extensive vinyl collection, browse hard-to-find tracks from any genre, attend an artist meet-and-greet, or catch a free in-store concert from a white-hot new band.

W Insiders across the globe are your backstage pass to what's new/next, an in-the-know group of who set the stage for amplified experiences worldwide. Our Insider is here to provide extraordinary, unexpected and next-level local experiences that exemplify the very essence of the W Austin lifestyle. Whether your passion is fashion, design, music, nightlife, or something completely unique, book our LIVE LOUD package for exclusive access to the eclectic energy of Austin.

Get Insider access to experience Austin. Allow our W Insider to whisk you away to one-of-a-kind experiences surrounding the very best of Austin. Book online or call 877 822 0000 and mention rate plan WINSIDER.

• Wonderful Room
• Complimentary high-speed internet access
• 2 cool cocktails at the WET Deck, Living Room or TRACE
• Curated W Insider experience
• $50 beverage and food credit valid in TRACE, Living Room and WET Deck