10 Hightower Place, Florence, Alabama 35630 USA
+1 256-246-3600

Organize a meeting or event

Share your expectations with our experienced organizers who will inform you about rates and room availability.

  • 19

    Event Rooms

  • 3,780 sq m

    Total Event Space

  • 2,000

    Capacity Largest Space

About This Venue

  • Book a block of 10 or more rooms for your Alabama retreat and receive a special group rate

  • From conferences to conventions, our venues are adaptable to your business gathering in Florence

  • Have a delightful lunch meeting when you utilize the help of our talented catering team

  • Treat your employees to a celebratory banquet made possible with the aid of our expert planners

  • We offer rentable AV equipment, LCD projectors and a PA system for your successful presentation

  • Our Shoals Ballroom can accommodate up to 2,000 attendees during your business convention

Want to impress your boss with your next meeting??

Looking for somewhere unique that will impress all of your boss, staff or associates? Come to the Marriott Shoals and see what Alabama's Hidden Treasure has to offer.

Plan an Inspired Event

Image See What’s Possible
See What's Possible.

Search our event ideas online with inspiring event photos, tips and layouts - specific to this hotel.

Attendee Booking Tools

Image Attendee Booking Tools

We can provide you with a unique complimentary Reservation Link that makes it easy for your guests to reserve their rooms.

  • Shared in an email
  • Embed in a website
  • Personalized with your group name, event dates, hotel, and special rates
  • Displayed in multiple languages on Marriott domains worldwide

Manage Your Event with Ease

Image Manage Your Event with Ease
Keep Your Event in Hand.

Manage event details, make real-time requests and connect with our staff - from the palm of your hand.

Group Lists

If you have a list of your guests, we can make reservations for all of them.

Rooming Lists

We can send you a report showing which of your guests have reserved rooms and when they plan to arrive.

Mobile Check-In

Guests can check in before their stay, receive instant alerts when their room is ready and check out by skipping the front desk.

Image Marriott Rewards
Reward Yourself

Earn up to 50,000 plus Elite status, discounts and more.

Equipment and Services

Meeting Equipment

AV equipment

CD player

LCD projector

Microphone

PA system portable

Rear screen projection

Stage: installed

Stage: portable

TV

TV production service provider

Video camera

Meeting Services

AV technician

Carpenter

Decorator

Electrician

Laborer

Locksmith

Photographer

Security guard

Business Equipment

Computers

Business Services

Copy service

Fax service

Full-service business center

Messenger service

Overnight delivery/pickup

High-speed Internet access

Meeting rooms:Wired,Wireless

Capacity

Floor Plans

Capacity Chart

Convert Feet | Reset
  • Shoals Ballroom
  • 48.8x22.6x7
  • 1,100
  • 2000
  • 500
  •  
  •  
  • 2000
  • 1000
  • Shoals A
  • 12.2x11.3x451.1
  • 137
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals B
  • 12.2x11.3x7
  • 137
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals C
  • 24.4x21.3x7
  • 520
  • 700
  • 300
  •  
  •  
  • 700
  • 400
  • Shoals D
  • 12.2x11.3x7
  • 137
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals E
  • 12.2x11.3x7
  • 137
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals AB
  • 12.2x22.6x7
  • 275
  • 450
  • 150
  • 60
  • 60
  • 450
  • 200
  • Shoals DE
  • 12.2x22.6x7
  • 275
  • 450
  • 150
  • 60
  • 60
  • 450
  • 200
  • Shoals Atrium
  • 0x0x0
  • 0
  • 700
  •  
  •  
  •  
  • 700
  • 200
  • Florence
  • 11x13.7x3.7
  • 151
  • 225
  • 70
  • 30
  • 30
  • 225
  • 100
  • Muscle Shoals
  • 11x13.7x3.7
  • 151
  • 225
  • 70
  • 30
  • 30
  • 225
  • 100
  • Tuscumbia
  • 8.5x7.6x3.7
  • 65
  • 100
  • 32
  • 25
  • 25
  • 100
  • 50
  • Sheffield
  • 8.5x7.6x3.7
  • 65
  • 100
  • 32
  • 25
  • 25
  • 100
  • 50
  • Ford City Boardroom
  • 4.9x8.2x3.7
  • 40
  • 20
  •  
  • 20
  •  
  •  
  •  
  • Singing River
  • 13.7x21.9x3.7
  • 301
  • 500
  • 140
  • 60
  • 50
  • 500
  • 200
  • Singing River Terrace
  • 0x0x0
  • 0
  • 200
  •  
  •  
  •  
  • 200
  • 80
  • Landrum Boardroom
  • 0x0x0
  • 0
  • 25
  •  
  • 25
  •  
  •  
  •  
  • Wilson
  • 7.6x6.1x3.7
  • 46
  • 100
  • 25
  • 25
  • 20
  • 100
  • 30
  • Jackson
  • 7.6x6.1x3.7
  • 46
  • 100
  • 25
  • 25
  • 20
  • 100
  • 30
  • Kennedy
  • 7.6x6.1x3.7
  • 46
  • 75
  • 20
  • 15
  • 15
  • 75
  • 20
  • Roosevelt Ampitheater
  • 12.2x12.2x3.7
  • 149
  • 250
  • 70
  • 30
  • 35
  • 250
  • 100
  • Shoals ABC
  • 36.6x22.6x7
  • 825
  • 900
  • 375
  •  
  •  
  • 900
  • 650
  • Shoals CDE
  • 36.6x22.6x7
  • 825
  • 900
  • 375
  •  
  •  
  • 900
  • 650

Room Set-Up Examples

Banquet

Generally used for meals and sessions involving small group discussions. A five foot round table seats eight people comfortably. A six foot round table seats 10 people comfortably.

Marriott® Shoals Hotel & Spa