The Netherlands is the heart of the international floriculture sector. It’s the place where supply and demand come together and the Flora Holland flower auction plays a key role in this. You will need to get up early, but a visit to the auction in Aalsmeer makes it more than worthwhile. A flower auction is a fascinating sight. Feel the tension in the auction rooms. Behold dozens of tractors with flower trolleys swarming around. The hotel is just 5 miles from Flower Auction Aalsmeer.